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What they should do is a randomized control trial in which they either keep the field and make its meaning more explicit or get rid of the field at all. Then t
by niekmaas 16y ago
What they should do is a randomized control trial in which they either keep the field and make its meaning more explicit or get rid of the field at all.
Then they should look at the differences in sales by comparing the two groups.
Nothing wrong with being a bit academic..
- dfox 16y agoProblem is, that this field is question is actually useful for some subset of clients. Making the intent of both "Company" and "billing address" fields is probably most meaningful way to go, possibly hiding the "Company" field behind checkbox like "Bill my employer".