1. Be clear about the problem you're solving. 2. Watch (in person) real people using your website trying to solve this problem. Many times. Fix the most glarin

1. Be clear about the problem you're solving. 2. Watch (in person) real people using your website trying to solve this problem. Many times. Fix the most glaring problems. This is the best book to learn usability testing, and the only one I would recommend: http://www.amazon.com/Rocket-Surgery-Made-Easy--Yourself/dp/0321657292/ http://www.amazon.com/Rocket-Surgery-Made-Easy--Yourself/dp/...