4 ms·

"Pretty much any woman" does not drive a $60k car. $60k cars are for the wealthiest of the wealthy. The rest of us drive beaters or a slightly used car in the 5

"Pretty much any woman" does not drive a $60k car. $60k cars are for the wealthiest of the wealthy. The rest of us drive beaters or a slightly used car in the 5-20k range.

Skunkleton 8y ago
I mean, it's one banana, Michael... What could it cost? Ten dollars?
dragonwriter 8y ago
> "Pretty much any woman" does not drive a $60k car. Yes, and the claim wasn't that any woman could afford a $350 bra but that they would see the price point as rational independent of whether they could afford it. > 60k cars are for the wealthiest of the wealthy. No, $200k+ cars are for the wealhiest of the wealthy. $60k cars are more targeting the modestly wealthy rather than the wealthiest of the wealthy.
- deleted 8y ago
  [deleted]
Spooky23 8y ago
A median income female is buying a $15 bra at Walmart. An upper middle class DINK/DIWK living in the burbs buys fancy stuff.
- dragonwriter 8y ago
  > A median income female is buying a $15 bra at Walmart. I'm not even a woman myself, and I've known several median (and substantially below) income females to buy much more expensive bras at Lane Bryant and other places, and to express willingness to pay substantially more than that if they could find better fit. Location on the income distribution may not be the key factor here; if the quality is there and they can scale this into an operation that is local across the country, even at the $350 price point, there's a decent size market.
gowld 8y ago
Are you saying that only products affordable at median income are suitable for rational businesses? That premium products are irrational?
e40 8y ago
You've got to be kidding, right? I see people go into debt all the time to buy $60k cars, that they truly cannot afford.
- saagarjha 8y ago
  …but that is not most people.
foolsgold 8y ago
Then why do I see a lot of lower income guys driving, bright shiny, pampered $65K pickup trucks? You don't live in a trailer and drive a $65K because you are the wealthiest of the wealthy.

"Pretty much any woman" does not drive a $60k car. $60k cars are for the wealthiest of the wealthy. The rest of us drive beaters or a slightly used car in the 5-20k range.

Skunkleton 8y ago

I mean, it's one banana, Michael... What could it cost? Ten dollars?

dragonwriter 8y ago

> "Pretty much any woman" does not drive a $60k car. Yes, and the claim wasn't that any woman could afford a $350 bra but that they would see the price point as rational independent of whether they could afford it. > 60k cars are for the wealthiest of the wealthy. No, $200k+ cars are for the wealhiest of the wealthy. $60k cars are more targeting the modestly wealthy rather than the wealthiest of the wealthy.

deleted 8y ago
[deleted]

Spooky23 8y ago

A median income female is buying a $15 bra at Walmart. An upper middle class DINK/DIWK living in the burbs buys fancy stuff.

dragonwriter 8y ago
> A median income female is buying a $15 bra at Walmart. I'm not even a woman myself, and I've known several median (and substantially below) income females to buy much more expensive bras at Lane Bryant and other places, and to express willingness to pay substantially more than that if they could find better fit. Location on the income distribution may not be the key factor here; if the quality is there and they can scale this into an operation that is local across the country, even at the $350 price point, there's a decent size market.

gowld 8y ago

Are you saying that only products affordable at median income are suitable for rational businesses? That premium products are irrational?

e40 8y ago

You've got to be kidding, right? I see people go into debt all the time to buy $60k cars, that they truly cannot afford.

saagarjha 8y ago
…but that is not most people.

foolsgold 8y ago

Then why do I see a lot of lower income guys driving, bright shiny, pampered $65K pickup trucks? You don't live in a trailer and drive a $65K because you are the wealthiest of the wealthy.