I'm the last one to say you shouldn't scrutinize what Google does, but this is complete non-news. In the beginning, I was suspecting actively used logged-out c

I'm the last one to say you shouldn't scrutinize what Google does, but this is complete non-news. In the beginning, I was suspecting actively used logged-out cookies like Facebook infamously uses for example (try it, they're showing your face and keep tracking you all over the web). Reading on about differing search results in private mode, I was then expecting something like Google actually using IP + Fingerprint matching, which would be way more devious. In the end, this was purely about Google showing a different page to everyone. Playing the devil's advocate, this is about the only way to escape the exploration/exploitation dilemma. Is DuckDuckGo seriously complaining that Google is basically A/B testing everything, all the time? Because if that's the case, their data scientists should take some notes here.