The downvoted into oblivion comment is actually correct: this price point is dead. She is competing not just with the custom shops but with La Perla's custom bo

The downvoted into oblivion comment is actually correct: this price point is dead. She is competing not just with the custom shops but with La Perla's custom boutiques where purchases come with a glass of Veuve Clicquot and if that runs out when a person shops than another one or another one. The only price point that may have space is where VS Apex was for a better fit.