Top YouTube talent in general: ad revenue, endorsements, affiliate sales, sell shirts/pins/hats, appearance fees etc. The individual in this article: >all but

Top YouTube talent in general: ad revenue, endorsements, affiliate sales, sell shirts/pins/hats, appearance fees etc. The individual in this article: >all but $1m of the $22m total is generated by advertising shown before videos, with the remainder coming from sponsored posts. But take people like Jenna and Julien: they make and sell limited edition pins, they have a twitch that pretty mcuh always has someone as a top bits tipper at 10k bits plus twitch subscribers, a cut of YouTube red subscribers watching their streams, Jenna has done keynote and commencement speeches (a quick google search shows her booking fee might be 20-50k$), she has a Sirius XM show, she has a podcast.