HN frowns on shortened URLs - http://mashable.com/2010/11/01/microsoft-wants-you-to-manage-your-gmail-from-your-hotmail/ http://mashable.com/2010/11/01/microsof

HN frowns on shortened URLs - http://mashable.com/2010/11/01/microsoft-wants-you-to-manage-your-gmail-from-your-hotmail/ http://mashable.com/2010/11/01/microsoft-wants-you-to-manage... Creativity? No. It is just like any other industry where you have to match the base feature set that people demand and then from there you sale based on your uniqueness (which could be creative add-ons, pricing, or branding).