That's because a few years ago a website that let you login meant it was a "real" website. Look at phone systems. Every one you have to deal with says please l

That's because a few years ago a website that let you login meant it was a "real" website. Look at phone systems. Every one you have to deal with says please listen carefully as our menu options have changed. Then they lead you through an audio menu with the same bullshit that turns a 15 second interaction into one that could last hours over multiple phone calls. My point is people do cargo cult everything. Could the service be BETTER without forcing the user to sign up? Inconceivable! Everyone knows you should force users to sign up.