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I was interested to see that the top 10 earners are all male.[1] I wonder if this is merely a reflection of greater male patronage of Youtube generally but the

by porjo 8y ago

I was interested to see that the top 10 earners are all male.[1] I wonder if this is merely a reflection of greater male patronage of Youtube generally but the topics that these top earners are focusing on are not all stereotypically male interests. The 7 year old kid reviews toys which seems quite gender neutral and then there's the makeup artist which, presumably, would be of more interest to a female audience. What is stopping women and girls from dominating Youtube? [1] https://www.forbes.com/sites/natalierobehmed/2018/12/03/highest-paid-youtube-stars-2018-markiplier-jake-paul-pewdiepie-and-more/#7ec9f901909a https://www.forbes.com/sites/natalierobehmed/2018/12/03/high...

_Codemonkeyism 8y ago
I'd like to know that too, as a recruiting manager I've wondered why there are no more female manager role models and what I can do to change that (and I did change some things in the past). Recently I saw a woman and man commenting on the chess championship on YT, both excellent chess players. She tried to impress/be liked by being nice and helpful, he tried to impress/be liked by being powerful. This of course should not be taken as a study but a starting point for some thought - he kind of dominated her appearance (though I guess this wasn't his intention).
PunchTornado 8y ago
why force equal outcomes on such a niche place like Youtube? on Instagram the top earners are all females. Kylie Jenner makes $1 million per post, Selena Gomez 800k. And it is ok to be like that as Instagram is 70% female.
- wastedhours 8y ago
  > why force equal outcomes on such a niche place like Youtube? I didn't get that from the OP at all - I think it's a valid (and quite an interesting) question to pose (especially as a marketer): what is it about YouTube's audience that seemingly favours male creators? Not about "forcing" anything, but it's always interesting to dive into why platform demographics differ and the reasons behind it. (Also, my assumption is "dominate" here isn't like take over, but just "do it really well" - feel free to correct me OP).
  - PunchTornado 8y ago
    > What is stopping women and girls from dominating Youtube? I think it is valid in English language to consider this sentence as saying women doing better than men on the platform. dominate is not another word for equality in English.
    - wastedhours 8y ago
      True, but it's also valid in English colloquially to use "dominate" as to just be really good at something too, and that was my interpretation in this context.
Tade0 8y ago
What is stopping women and girls from dominating Youtube? Should any gender "dominate" here?
ittgsv 8y ago
>What is stopping women and girls from dominating Youtube? Twitch allows women to show their breasts, etc. Instagram too, it's practically a sexual social network. Most top posts you will see are tits, butts, tits, and then more butts. They don't allow that on YouTube. Once you take that out of the equation, you will see that women aren't funny and simply have nothing of interest to say.
romanovcode 8y ago
> I was interested to see that the top 10 earners are all male. There is always one.
- porjo 8y ago
  > There is always one. No, not even one ;) Seriously though, it seems that every time I switch on to any news or current affairs show, they're talking about the gender wage gap. So clearly a lot of people are interested in this.
GhostVII 8y ago
The majority of viewers are male, so I think it makes sense that the highest earners are also male - I would expect people, especially younger people, to gravitate towards YouTubers of the same gender. Also there are several gaming channels in the list of top YouTubers, which is also a category dominated by males. Interesting article about it: https://www.google.ca/amp/s/digiday.com/media/demographics-youtube-5-charts/amp/ https://www.google.ca/amp/s/digiday.com/media/demographics-y...

by porjo 8y ago

_Codemonkeyism 8y ago

I'd like to know that too, as a recruiting manager I've wondered why there are no more female manager role models and what I can do to change that (and I did change some things in the past). Recently I saw a woman and man commenting on the chess championship on YT, both excellent chess players. She tried to impress/be liked by being nice and helpful, he tried to impress/be liked by being powerful. This of course should not be taken as a study but a starting point for some thought - he kind of dominated her appearance (though I guess this wasn't his intention).

PunchTornado 8y ago

why force equal outcomes on such a niche place like Youtube? on Instagram the top earners are all females. Kylie Jenner makes $1 million per post, Selena Gomez 800k. And it is ok to be like that as Instagram is 70% female.

wastedhours 8y ago
> why force equal outcomes on such a niche place like Youtube? I didn't get that from the OP at all - I think it's a valid (and quite an interesting) question to pose (especially as a marketer): what is it about YouTube's audience that seemingly favours male creators? Not about "forcing" anything, but it's always interesting to dive into why platform demographics differ and the reasons behind it. (Also, my assumption is "dominate" here isn't like take over, but just "do it really well" - feel free to correct me OP).
- PunchTornado 8y ago
  > What is stopping women and girls from dominating Youtube? I think it is valid in English language to consider this sentence as saying women doing better than men on the platform. dominate is not another word for equality in English.
  - wastedhours 8y ago
    True, but it's also valid in English colloquially to use "dominate" as to just be really good at something too, and that was my interpretation in this context.

Tade0 8y ago

What is stopping women and girls from dominating Youtube? Should any gender "dominate" here?

ittgsv 8y ago

>What is stopping women and girls from dominating Youtube? Twitch allows women to show their breasts, etc. Instagram too, it's practically a sexual social network. Most top posts you will see are tits, butts, tits, and then more butts. They don't allow that on YouTube. Once you take that out of the equation, you will see that women aren't funny and simply have nothing of interest to say.

romanovcode 8y ago

> I was interested to see that the top 10 earners are all male. There is always one.

porjo 8y ago
> There is always one. No, not even one ;) Seriously though, it seems that every time I switch on to any news or current affairs show, they're talking about the gender wage gap. So clearly a lot of people are interested in this.

GhostVII 8y ago

The majority of viewers are male, so I think it makes sense that the highest earners are also male - I would expect people, especially younger people, to gravitate towards YouTubers of the same gender. Also there are several gaming channels in the list of top YouTubers, which is also a category dominated by males. Interesting article about it: https://www.google.ca/amp/s/digiday.com/media/demographics-youtube-5-charts/amp/ https://www.google.ca/amp/s/digiday.com/media/demographics-y...