You are underestimating their power. These are just the initial iterations of how influence in a hyper connected society works. What happens next we are yet to

You are underestimating their power. These are just the initial iterations of how influence in a hyper connected society works. What happens next we are yet to see. Naturally most people don't think anything good. Reality TV produced Trump. People forget it(what passes for news+social media news) also produced Obama. Remember he was hailed as the first social media President. After that every single politician, religious and social figure in every country was suddenly broadcasting their daily activities. Just another avatar of what Reality TV hit upon. So now the mechanics exist for an enterprising person to exert influence on a large numbers of people like never before. Across all kinds of geographic/social/cultural boundaries. Traditionally such influence has taken decades for famous people to acquire. So the textbook on how to use that influence has been very thin. The outcomes produced were much more based on pure luck than by design. With big data and thousands of psychological experiments going on, how to use influence vast numbers if peoples lives, for good, is going to increase.