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The first Prime AIR stuff was just a marketing attack on the Apple Air tablet to spike traffic for its own tablet. All Apples Air name maketing got lost in the
by gonesilent 8y ago
The first Prime AIR stuff was just a marketing attack on the Apple Air tablet to spike traffic for its own tablet. All Apples Air name maketing got lost in the Prime Air story's.
- jjeaff 8y agoVery interesting. Is that speculation or do you have sources on that?
- oldgradstudent 8y agoI vaguely recall it was a PR attack against multiple reports about the work conditions in their warehouses, especially in the UK. One example that appeared the week before the reveal: https://www.bbc.com/news/business-25034598 https://www.bbc.com/news/business-25034598
- unfunco 8y agoSo Amazon knew that Apple were going to release a new iPad called the iPad Air, and to take away some of the press coverage upon the release, decided to engineer parcel delivering drones so they could capitalise on the usage of the word air?