I remember in 2013 when Amazon announced their 30 minute drone delivery system, the British bookshop Waterstones announced their competing O.W.L.S system https:

I remember in 2013 when Amazon announced their 30 minute drone delivery system, the British bookshop Waterstones announced their competing O.W.L.S system https://www.waterstones.com/blog/introducing-o-w-l-s https://www.waterstones.com/blog/introducing-o-w-l-s