Fine the offending user on their next ride? Offer discounts that promote good behavior (to avoid unnecessary regulatory over reach)? Experiment in various locat

Fine the offending user on their next ride? Offer discounts that promote good behavior (to avoid unnecessary regulatory over reach)? Experiment in various locations to figure out what method works best? It's an entirely new mode of transportation; there are lots of fun things to try as we refactor our world. That's what startups do.