>i wouldn't consider a large base of online fanboys to be a significant competitive advantage in an industry where your competitors are 10 years established and

>i wouldn't consider a large base of online fanboys to be a significant competitive advantage in an industry where your competitors are 10 years established and have revenues in the billions of dollars. And who would have thought launching a search engine in 1998 would have paid off? The entrenched travel sites are established, but painful. If Hipmunk can add a few more features and further refine their site, they can easily claim a chunk of market share. I'm not sure what their funding model is, but they might try looking at advertising a lot more than they did with Reddit. Look what it did for Priceline, travelocity, etc.