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I think most, if not all, of the answers you get will be opinions. While clearly a unique domain would be ideal for identity, I think the SEO benefits are very

I think most, if not all, of the answers you get will be opinions. While clearly a unique domain would be ideal for identity, I think the SEO benefits are very little if any. Look at the number of successful services that give you just a simple subdomain, including Google services like Blogger.

maguay 16y ago
Very true. And, building the main site's brand is what I'd really like to see overall. So I'm thinking of doing short subdomains (apps.techinch.com), and it should make sense, be easy enough to look up and remember, and get the Techinch name out there more. Thanks for the input!