I'm not saying its new. I'm saying its more normalised than it was. Vanity has always existed, and as much as it's a dirty word in many's eyes, it does have a

I'm not saying its new. I'm saying its more normalised than it was. Vanity has always existed, and as much as it's a dirty word in many's eyes, it does have a purpose. However, for whatever reason (there are tons of reasons and probably all of them play a part), it's more normalised and common than it ever has been before, for better or worse.