3 ms·
If you don't control your sales and distribution and are beholden to one channel, then you presume a large risk. Apple does not do this. P&G does not do this.
by mbesto 8y ago
If you don't control your sales and distribution and are beholden to one channel, then you presume a large risk.
Apple does not do this. P&G does not do this. Exxon does not do this. On and on and on...
I don't understand where you're getting the "majority of businesses", because most financial healthy businesses do not have channel concentration.
- cwyers 8y agoI mean, yes, being reliant on Steam is a large risk. But until you can convince your customers to diversify their purchasing, what are you going to do? Steam's dominance of the PC gaming market has been challenged by some big hitters in the industry. If you're selling many orders of magnitude less than CD Project Red, you probably have to either take on the risk or find another industry.