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My point here is, that if you have a single sales channel only, you need to control/affect it. Apple has a myriad of sales channels all boosted heavily by Apple
by lbj 8y ago
My point here is, that if you have a single sales channel only, you need to control/affect it. Apple has a myriad of sales channels all boosted heavily by Apple advertising.
- cwyers 8y agoAnd that is an _entirely unreasonable expectation_ even for large, established companies. Vlasic Pickles and Levi Jeans are both large brands that are parts of larger conglomerates, and they both got pushed around by Wal-Mart: https://www.fastcompany.com/47593/wal-mart-you-dont-know https://www.fastcompany.com/47593/wal-mart-you-dont-know Asking indie game developers to challenge the domination of Steam as the sales channel for PC games where EA/Ubisoft/Microsoft have all failed to do so is absurd.
- lbj 8y agoI dont know about reasonable, but its a practical necessity. Consider Google Ads. There are a maximum of 13 spots available on the frontpage - How do you chose the 13 out of the billions of possibilities? A mix of quality/relevance and advertising dollars.
- adamredwoods 8y agoI've followed Grey Alien Games for a few years, and he has utilized MANY channels. And while I think you bring up a good point, I remember a few years back when many developers claimed the Apple Store was the ONLY good channel to use, leaving few choices. I'm happy that eco-model has somewhat changed.