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> How do you ensure that your business doesn't get coopted by BoM (Buckets of Money) to basically be a contract development house and eventual acquisition targe
by notyourday 8y ago
> How do you ensure that your business doesn't get coopted by BoM (Buckets of Money) to basically be a contract development house and eventual acquisition target by your largest enterprise customer while ignoring/harming all your other customers who were earlier adopters?
You don't. You remember who pays your salaries ( i.e. it is the customers who pay you buckets of money, not Joe Random User that bitches about paying $5/mo ) and you prioritize the features/requests of the Bucket Of Money customers.
If you have a real product, then the requests of Bucket of Money customers would closely match the requests of other customers and your product will grow gangbusters ( see AWS/Salesforce/Dropbox ). If they do not, then it is quite possible that in reality you are nothing else but the custom dev shop for one or two bucket of money customers and you dont have a real product.
- ticmasta 8y ago>> you are nothing else but the custom dev shop for one or two bucket of money customers and you dont have a real product. This is my experience building for and selling to enterprise. There are a limited number of 800lb gorillas and but every company thinks they are a special snowflake. This quickly has you building software tightly coupled to workflow which is death for commercial software. It's usually one of the reasons the market exists in the first place; incumbents can't get the required reward to match the effort at their desired scale.