3 ms·

The name of the company is Alphabet. Of course the prefix Alpha is a branding label.

• virgilp 8y ago
  That makes it sound like they're betting the company on "deep learning" ("Alpha").
  • jf- 8y ago
    Ooh. Interesting connection! You have to wonder if that wasn’t in the back of someone’s mind during the restructure.
    • jsty 8y ago
      According to Page at least [1], it was partially due to how 'alpha' is used in the trading world - to denote active returns, ie. returns above a benchmark [1] http://uk.businessinsider.com/why-googles-new-name-is-alphabet-2015-8 http://uk.businessinsider.com/why-googles-new-name-is-alphab...