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I didn't say demographics. Personas should be built around shared behaviors, not demographics. If I'm selling gasoline, I'm going to target my marketing at peo
by snowwrestler 8y ago
I didn't say demographics. Personas should be built around shared behaviors, not demographics.
If I'm selling gasoline, I'm going to target my marketing at people who own cars. I wouldn't call that a stereotype.
- tomrod 8y agoAnd who owns cars? It leads pretty quickly to demographics, even if you condition on prior regressands. Older folks who rarely drive are unlikely to be the target of large gas consumption (and thus commodification of personas), hence demographic spoilage will happen regardless.
- snowwrestler 8y agoThe fact that humans have attributes does not mean every interaction with them is an act of stereotyping. You’re really stretching now.
- tomrod 8y agoSo long as the factors are predictive, the stretching is simply narrative creation.