I posted this on HN. I'm always interested in how messages spread, so here's the breakdown AFAIK: 1. manpacks guys make the product. 2. post facebook ad 3. m

I posted this on HN. I'm always interested in how messages spread, so here's the breakdown AFAIK: 1. manpacks guys make the product. 2. post facebook ad 3. my brother see fb ad(nice targeting?) 4. bro shares link with me on gtalk 5. i post on HN 6. <lots more coverage?> 7. profit??? The real thanks should goto my brother Shadab! Here's our original chat between me and my bro from March 8(he works in advertising so I thought he was doing a campaign for them): 12:46 AM Shadab: http://manpacks.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=what2&utm_content=intel2 http://manpacks.com/?utm_source=facebook&utm_medium=cpc&... LOL 12:47 AM me: LOL! doing campaign for tht? Shadab: clicked on FB ad hahahahahaha What I'd like to know from them is what other marketing ideas they tried? How much did they spend on FB? How did they go about targeting? How are they scaling sales now(all WOM)? I'm yet to watch the interview so I'm sure they've answered some of that there!