Question: does the other guy see you as a "direct competitor?" If he has 20M uniques per month he may not feel all that threatened (whether or not he should). I

Question: does the other guy see you as a "direct competitor?" If he has 20M uniques per month he may not feel all that threatened (whether or not he should). I'd say he has more to lose than you. Most likely even if he understood 100% what you were trying to do, he wouldn't be agile enough to address your niche. I'm with michael_dorfman, don't see the downside. Edit: typo.