The second part of the headline of the piece ("and that's a big problem for social media companies") stood out to me as super-hyperbolic. From my perspective it

The second part of the headline of the piece ("and that's a big problem for social media companies") stood out to me as super-hyperbolic. From my perspective it seems to me that me and my peer's relationship with social media is like unhealthy food. We know it's bad for us, it's just way easier to reach for it than to reach for what it's replacing or substituting for, in the social media case traditional interactions. So the headline stood out to me as hyperbolic in the sense that most people know that sugar is bad for you but I'm not worried for that industry. Of course I could just be a minority and most people don't know that quitting would make them happier in the long run.