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Right. But if we're talking about content, most people go there because of Amazon's content, not other merchants. The vast majority of Amazon's revenue is from
by benvanderbeek 16y ago
Right. But if we're talking about content, most people go there because of Amazon's content, not other merchants. The vast majority of Amazon's revenue is from their own sales, not merchants'.
- mdda 16y agoI check things out on Amazon not for the savings, but for the reviews. And that's content not created by Amazon. I guess I stick around for the recommendations - but that's also generated by Amazon analysing other people's actions.
- benvanderbeek 16y agoGood point re: reviews as motivation to visit their site. Being an ecommerce guy, I was thinking "content" being product data related to products (and delivery/customer service) that Amazon itself actually sells vs. product data (and services) provided by 3rd party merchants (like me).