Private label like OP is doing is the high risk high reward version. Wholesale is much less risk, but there tends to be lower margin. A lot of people recommend

Private label like OP is doing is the high risk high reward version. Wholesale is much less risk, but there tends to be lower margin. A lot of people recommend starting with wholesale or even retail arbitrage to get the hang of it. Per Amazon figures, there are 20,000 sellers who sell over a million dollars a year. I know a lot of people in that range, but it does take capital to get there.