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Okay, so now your signup form has "first name", "last name" , plus "preferred name". Seems pretty minor, doesn't it, yet adding that next question drops signups
by speedplane 8y ago
Okay, so now your signup form has "first name", "last name" , plus "preferred name". Seems pretty minor, doesn't it, yet adding that next question drops signups say 4%. Is it really worth asking the question if you're going to scare away 4% of your customers? Or do you try to make due with what you have?