I created DreamList https://www.dreamlist.com https://www.dreamlist.com as a parent because I was appalled by the practices of baby registries and wish lists ou

I created DreamList https://www.dreamlist.com https://www.dreamlist.com as a parent because I was appalled by the practices of baby registries and wish lists out there. Without naming competitors we saw: - A major retailer hid the actual wishlist behind an "idea list" page that visitors saw first when they clicked on someone's wishlist link. The "Idea list" was full of high margin items that had nothing to do with the wisher (sometimes even targeted to the wrong gender). - Multiple major registries indexed your name for SEO and thus a baby registry still showed as top result on google for female founders and executives who had babies in recent years. - Multiple wikipedia and gossip press links boosting SEO of several universal registries by showcasing the wedding or baby lists of famous people (the SEO boost was substantial too). Privacy was non-existent at that point. - Popular new baby or wedding specialized registries that are also retailers and would push gift cards for their own stores to registry guests where you'd often find 30%+ markup on common items. Etc... So, as I was literally nursing a baby in one arm, I wrote code for DreamList with the other. It was architected to be actually private (no lists get SEO, unless users explicitly ask for it; no ads or promotional emails; etc.). It is not tied to a retailer, so you can add the lowest price items from anywhere (and link your other wish lists and registries). It lets you manage wish lists together with your spouse or team (we've served charity and disaster recovery teams in every disaster since Hurricane Harvey). More importantly, you can add large items and dreams you are saving towards such as a big trip to Disney, or 529 plans, so on special occasions family can contribute small amounts to help little ones get there sooner. It starts with little architectural decisions, but every detail matters in a family product, as it sets a tone for interactions and thus relationships of millions of families that live apart geographically. We've reached a time when we have to take online privacy and quality in our own hands, for the sake of our kids.