But, with things like Windows 10 telemetry you can't turn off, and Windows turning into a service, they've gotten back on board with how Big Tech runs these day

But, with things like Windows 10 telemetry you can't turn off, and Windows turning into a service, they've gotten back on board with how Big Tech runs these days. They sort of have no choice but to play in this space given that Google does, they can’t just surrender that territory. But if the “attention economy” went away tomorrow MS core business would be fine, how much actual revenue do we think they even make from Windows 10 telemetry? Compared to Azure and O365?