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Agree 100%, but I don’t understand how that leads to personas. Just talk about real people instead and you can get all of these benefits.
by tobr 8y ago
Agree 100%, but I don’t understand how that leads to personas. Just talk about real people instead and you can get all of these benefits.
- andrewflnr 8y agoMaybe if you can find the exact right real person who reflects the statistical reality you've already measured, and if you don't feel it's creepy to obsess over this one person in your target demographic, and you don't end up needing their consent to disseminate information about them. It's much easier and approximately as effective (more effective wouldn't surprise me) to make one up.
- snowwrestler 8y agoThat is a bad practice with respect to customer privacy.