That’s the future of advertising. It’s not ad-blockable with today’s technology and is powerfully ‘native’. At some point it may even be programmatic server-sid

That’s the future of advertising. It’s not ad-blockable with today’s technology and is powerfully ‘native’. At some point it may even be programmatic server-side video splicing so that you can’t really dodge the ad. With video you have the advantage that someone has to watch the video in wall clock time so you can run a bid/re-edit/display process in seconds instead of having to choose an ad to show in milliseconds. You could even use the identity information that Google has to run all of this server side to create a targeted ad fully in a first-party way.