"web oriented" doesn't give nearly enough detail to answer the question. The CEO must understand, in excruciating detail, how his company earns a living. If the

"web oriented" doesn't give nearly enough detail to answer the question. The CEO must understand, in excruciating detail, how his company earns a living. If the differentiating factor is that the company earns a living because their technology is superior (see pg's many early writings on this topic) then the CEO better be technical.