> I'm kind of surprised that YouTube doesn't put more effort into subverting adblockers, it surely wouldn't be that difficult to inject the ads into the video s

> I'm kind of surprised that YouTube doesn't put more effort into subverting adblockers, it surely wouldn't be that difficult to inject the ads into the video streams and make them unblockable. Not only would that force them to enter a game of cat-and-mouse with developers, it would also give an opportunity for ad-free/ad-light competition. My intuition would be that they want to wait until "paying for not having ads" becomes sort of a norm, before prematurely forcing ads on desktop users and potentially encouraging an exodus.