Ehhhhhh. Podcasts can be much more targeted, so I'm not sure that comparison holds up. Radio hits a lot of ears, sure, but I'm not sure you can compare the qual

Ehhhhhh. Podcasts can be much more targeted, so I'm not sure that comparison holds up. Radio hits a lot of ears, sure, but I'm not sure you can compare the quality of those impressions. YMMV if you're thinking some really niche satellite radio or something, but where I am there's only terrestrial, and I wouldn't even consider advertising on it. Podcasts can also have global reach in a way that radio doesn't and never will.