> Makes scanning a page a much more cumbersome so that you don't click on the garbage products they advertise. Which, I imagine, is the entire point. The idea

> Makes scanning a page a much more cumbersome so that you don't click on the garbage products they advertise. Which, I imagine, is the entire point. The ideal outcome, from Amazon's perspective, is that you can't simply scan a page and tune out the ads. As long as people are just "annoyed" and not "leaving the platform in droves," the ad creep will continue.