> but if you steel a few gallons of milk from your local supermarket then you're not depriving them of selling that particular brand of milk either. You've de

> but if you steel a few gallons of milk from your local supermarket then you're not depriving them of selling that particular brand of milk either. You've deprived them from selling those specific gallons of milk to someone else and caused them a direct monetary loss. Conflating that with brand is intellectually dishonest. > but that doesn't mean you can do whatever you want with them. Well you can, because it's extremely hard to regulate, but that frankly doesn't make it any better from a moral point of view. Yes it does, it's hard to regulate because it's stupid precisely because you haven't actually deprived them of anything which makes it morally not wrong.