Maybe: Delivery is much more expensive in the US, because middle-income+ people live in lower density, suburban areas. Much harder. even Amazon struggled. So t

Maybe: Delivery is much more expensive in the US, because middle-income+ people live in lower density, suburban areas. Much harder. even Amazon struggled. So this means market share will probably be smaller in the US than the UK(which was quite low). So maybe in the UK , that was one of the best growth opportunities for grocers. But in the US, with it's huge size, there we're better, less risky, standard growth opportunities. So why would a manager risk his career on online groceries in the US ?