Same in Turkey as well, Migros and Carrefour kept the market to themselves by offering delivery fast, early. Migros had an online grocery store in 2000, even! T

Same in Turkey as well, Migros and Carrefour kept the market to themselves by offering delivery fast, early. Migros had an online grocery store in 2000, even! That's early. I think US is uniquely suited to such a thing because of its sheer size. A supermarket company that has not built effectively a parallel supply chain cannot accommodate allowing a guy from New York and a guy from San Francisco to shop using the same stock, especially if perishable, because there is no profitable way to ship something from CA to NY in a few days. That effectively means CA and NY are, so far as groceries go, completely independent markets, and that creates challenges that being a supermarket does not inherently give an advantage in handling. In contrast, UK or Turkey are countries that are sized small enough that a lorry can cross in a day, given the need. That allows you to act like you have a 'supermarket' in the middle of the country, and you're taking orders by the phone, and sending them to their way. That mental model is much easier to handle for a supermarket chain than doing continental-scale logistics that Amazon is adept at.