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Not sure why downvoted, I agree. A 'western' and 'outdoorsy' company tends to have conservative customers, I think any 12 year old could tell you that. I'd ra
by axaxs 8y ago
Not sure why downvoted, I agree. A 'western' and 'outdoorsy' company tends to have conservative customers, I think any 12 year old could tell you that.
I'd rather see unexpected/unexplained trends, things the average person wouldn't already assume.
- deleted 8y ago[deleted]
- elliekelly 8y agoI think it actually goes a bit deeper than using certain brands to identify political leanings. That was step one, but they also rated users' openness, conscientiousness, extraversion, agreeableness, neuroticism, depression, anger and vulnerability.[1] Then they showed targeted messages to people they decided were right leaning and vulnerable to their messaging. [1] https://www.cnn.com/style/article/christopher-wylie-fashion-cambridge-analytica/index.html https://www.cnn.com/style/article/christopher-wylie-fashion-...
- SlowRobotAhead 8y agoYea... they did all that... then fell all the way back to “who buys wrangler jeans?”.