Pretty much. I think this is also why self-driving cars are still not mainstream, while we all carry little cameras in our pocket that can literally translate

Pretty much. I think this is also why self-driving cars are still not mainstream, while we all carry little cameras in our pocket that can literally translate text in real time. Like... the things we have that work? they work 95% of the time, and for translating menus? that's amazing! and really useful. Advertising is something where getting it right 95% of the time is way overkill, too. so you can advertise on super tenuous links, and it's fine! totally works. working 95% of the time just isn't okay for self driving cars, and that is what makes the problem so hard.