I think you’re spot on. I have friend that probably defies nearly every major category he’s part of: age, race, population density, location, home and perhaps e

I think you’re spot on. I have friend that probably defies nearly every major category he’s part of: age, race, population density, location, home and perhaps even vehicle. But after reading this I realized his clothes do stand out and might be one of the few outward things that don’t suggest “middle aged midwest conservative”. If you need to figure out where to focus canvassing and marketing in a political campaign it’s probably not bad to have a range of variables and metrics to weigh, especially when things are otherwise mostly homogeneous. My friend isn’t going to tell his neighbors he voted for Clinton but you better believe he did.