One of the podcasts that does sponsorships best is the Fantasy Footballers Podcast. Every week they have a branded segment called “Pump the Brakes with O’Reill

One of the podcasts that does sponsorships best is the Fantasy Footballers Podcast. Every week they have a branded segment called “Pump the Brakes with O’Reilly Auto Parts”. To intro the segment they sing “O O O O’reilly Auto parts” and then keep going with the segment. I’m surprised more shows don’t do branded segments...I always skip the 2 minute ad segments, but I sure know about O’reilly. P.s. remember 2 years ago when every single podcast was sponsored by Squarespace? I’m glad that the market has grown a bit since then.