I was thinking basically the same thing. If I'd submitted an essay like that at college, it would have come back dripping with comments like "please justify", "

I was thinking basically the same thing. If I'd submitted an essay like that at college, it would have come back dripping with comments like "please justify", "what exactly is your argument?" and that old favourite "you need to develop your ideas". Also, this: "The user doesn’t care about sophisticated interface features. Locating the desired information is the primary focus." I do care very much about sophisticated interfaces, maybe the author meant "interface bling"? I suspect, in fact, that is what was meant -- fancy but pointless DOM effects are on their way out. We can always hope.