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If you appreciate this style of ad delivery (and don't mind his...uh....language), comedian Bill Burr's Monday Morning Podcast and Thursday Just Before Friday M
by dvtrn 8y ago
If you appreciate this style of ad delivery (and don't mind his...uh....language), comedian Bill Burr's Monday Morning Podcast and Thursday Just Before Friday Monday Morning Podcast has some hilarious ad reads. He hates doing it, he hates having to do it, and he openly mocks how silly some of the ad copy can be.
Which apparently is fine by his sponsors because apparently they convert incredibly well (it might also have to do with Andrew Themeles, producer and comic as well allegedly is very particular about who they are willing to be sponsored by since neither of them are hurting for the money).
But I agree, ads that are just naturally read and we get back to the show is preferred. The minute someone tries to get 'disruptive' with ads in podcasts I fear the whole house will come crashing down.
- mactrey 8y agoMy impression is that the vast majority of podcast listeners skip through ads, because that's what I do. It's easy to hit the 15s forward button four times and get right back to the funny interesting stuff. It's a lot harder to skip the ad if the funny, interesting host is riffing over the entire ad read - which means that the listener is still getting the product info, even if the host is making fun of the copy the whole time. Other hosts I've seen include references to the products they're hawking in the actual show (host response to guest's story about sleeping on a mattress on the floor: "I hope that mattress was a Leesa!") and I imagine they're getting a little premium for that.
- r00fus 8y agoThat second approach is pure product placement. I'm sure it's being monetized.