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It's very weird that the article starts by saying that the writer had never listened to a podcast and ends without ever mentioning listening to a podcast. You'd
by daveFNbuck 8y ago
It's very weird that the article starts by saying that the writer had never listened to a podcast and ends without ever mentioning listening to a podcast. You'd think when spending $50k on advertising in 6 podcasts, you'd at least spend the 3 hours to listen to an episode of each one to better understand what you're doing.
- satysin 8y agoSounds like typical marketing people to me.
- jsonne 8y agoMost media buyers do in fact verify their media buys. There's an entire cottage industry of people that actually watch tv programs to make sure commercials ran, drive out to billboards to verify the right ones were put up, etc. While I haven't bought a ton of podcast inventory I have to imagine that this is done for that medium as well.
- csours 8y agoI happened to run into a movie trailer verifier in the lobby of a theater the other day. It's something I hadn't really considered before, but really of course someone will be verifying movie trailers.
- johnmorrow 8y agoStep 5: “Enjoy the shows when they air. Keep in touch to answer any final questions along the way.” She pretty clearly said she listened to the podcasts she sponsored
- daveFNbuck 8y agoI guess I missed that. I read it originally as being more about enjoying the results of the airing rather than listening to the actual show. There's still no mention of listening to a podcast before paying them money or why this would be important in creating an effective ad. I really expected this to be one of the main points.
- kylecordes 8y agoI read this as: the writer had not previously been a podcast listener, but obviously became an avid listener during this adventure.
- daveFNbuck 8y agoWhat makes you think the writer became an avid listener? There is nothing in the article directly about listening to a podcast episode that wasn't airing one of their ads.