It's worth noting that in the US there is already the DMCA that content creators can use to take down their work. Most content owners even big companies like D

It's worth noting that in the US there is already the DMCA that content creators can use to take down their work. Most content owners even big companies like Disney choose to allow (or maybe just ignore) the memes and likenesses because it's free advertising. So in a way they are getting value.