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From the article: Google, for example, let 3ve’s counterfeit websites earn revenue through its ad systems and later refunded its partners for ads that r
by kenhwang 8y ago
From the article:
Google, for example, let 3ve’s counterfeit websites earn
revenue through its ad systems and later refunded its partners
for ads that ran. “We actually lose money in this process
because we do have to pay out,” Spencer said. (He declined to
say how much the company paid out in refunds to partners or
to the fraudsters directly.)
Partners, in this context, would refer to the advertisers. We also work with WhiteOps, standard operating procedure is to refund/rerun the traffic WhiteOps flags as fraudulent.