Most businesses price discriminate by geography. A car manufacturer may charge $25,000 USD for a car in the US, but $35,000 USD for a very similar car in Asia.

Most businesses price discriminate by geography. A car manufacturer may charge $25,000 USD for a car in the US, but $35,000 USD for a very similar car in Asia. Brands carry different values depending on market. The car company does not want to lose out on that $10,000/car surplus.