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Does GM actually make a profit on the Bolt? Or is it a sort of foot-in-the-door car meant to increase mindshare? I ran a search and found this: https://www.inv
by scythe 8y ago
Does GM actually make a profit on the Bolt? Or is it a sort of foot-in-the-door car meant to increase mindshare? I ran a search and found this:
https://www.inverse.com/article/32239-why-gm-loses-money-chevy-bolt https://www.inverse.com/article/32239-why-gm-loses-money-che...
It makes sense that a huge car company would be able to take a loss on an electric vehicle that they don't advertise much but which, by slowly accumulating in the market, convinces people that "GM can build affordable and good electric cars" so that when they do actually market a car they make money on, people will be less skeptical. However, according to this hypothesis, GM doesn't have a serious technical advantage over Tesla - they just have a fatter stack of cash. But sometimes that's enough.