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What possible reason would Marriot have to have details of my stay from 6 years ago on record, especially on their reservation system.
by isostatic 8y ago
What possible reason would Marriot have to have details of my stay from 6 years ago on record, especially on their reservation system.
- pc86 8y agoCustomer reactivation. Other marketing activities. Resale to third parties. You at any point requested to be added to their mailing list and that's linked to purchase history. Web analytics linked to purchase history. Corporate policy is not to delete data. Laziness. So there's seven reasons of various legitimacy off the top of my head.
- isostatic 8y agoNot convinced any of those would pass the GDPR legitimate interests test, especially if I haven't specifically consented to such reasons. Resale to third parties. Corporate policy is not to delete data. Laziness. especially are great examples of why the GDPR was created, even once we ignore the advertising industry.